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Description

Midjourney — AI-Generated Images: Writing Prompts, Iterating and Using the Output

Produce visuals you can genuinely use, instead of accumulating approximate images that never leave the folder

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

First attempts at image generation are entertaining, then disappointing: the result does not match the brief, characters change from one attempt to the next, and the file obtained does not suit the intended medium. Teams also hesitate about what they are allowed to publish.

This seven-hour day focuses on producing usable visuals. Participants learn to describe an image precisely, to control framing, style and lighting, to generate variations and then retouch a proposal, and to obtain a file suited to its destination. Professional usage precautions are addressed at the end of the day through concrete cases.

Learning objectives

  • Write a generation prompt describing subject, framing, style and lighting
  • Generate variations of a proposal and select the direction to develop further
  • Control the format, aspect ratio and level of detail of a visual
  • Retouch an area of an image or extend the frame without regenerating everything
  • Maintain visual consistency across several images in the same series
  • Prepare a generated visual for its distribution channel and document its production

What makes this programme different

Each participant leaves with a series of consistent visuals produced for a real deliverable
A library of annotated prompts is built up throughout the day
Precautions to take before publication are reviewed using cases brought by the group

Programme

1Describing to Obtain

The prompt as a specification brief

  • Anatomy of a generation prompt
  • Subject, setting, action and atmosphere
  • Vocabulary of framing, lens and lighting
  • Style and technique references
  • Elements to exclude explicitly from an image

2Iterating and Refining

From first draft to final visual

  • Variations and adaptations of a proposal
  • Format and aspect ratio settings
  • Retouching an area and extending the frame
  • Character and style consistency across a series
  • Organising and naming the versions produced

3Using Output in a Professional Context

Format, usage and distribution

  • Preparing the file according to the destination medium
  • Reusing the visual within a communication deliverable
  • Rendering limitations and additional retouching
  • Questions to ask before publishing a generated visual
  • Traceability of prompts and versions

Who is it for

Communication officers, graphic designers, marketing managers and anyone producing visuals for professional materials.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.