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Description

Producing Content with Artificial Intelligence: Framing, Generating and Reviewing

Use artificial intelligence tools to produce faster without losing your brand voice

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Generative artificial intelligence tools produce text and visuals quickly, but raw output is easy to spot: generic phrasing, claims that cannot be verified, and a tone that belongs to no brand in particular. Teams also hesitate over what they may entrust to these tools and what they should disclose about their use.

Two days to establish a genuinely useful practice: writing precise instructions, building a brand reference base, reviewing and fact-checking, adapting output to different formats, and setting an internal usage framework with the associated disclosures. Exercises are carried out on participants' own live content.

Learning objectives

  • Write a precise prompt and obtain a usable result
  • Build a reference base that carries the brand voice
  • Adapt generated content to web, correspondence and social media formats
  • Review and verify content produced by a generative tool
  • Define an internal usage framework and the associated disclosures

What makes this programme different

Each participant builds a personal library of reusable prompts
Generated content is systematically compared with the brand's existing material
A review and verification checklist is developed and then applied during the session

Programme

1Framing Before Generating

Obtaining more than an average text

  • Describe the context, the audience and the objective within the prompt
  • Provide examples of the expected voice
  • Specify a format, a length and a register
  • Iterate on a result rather than starting again from scratch

2Brand Voice and Adaptations

Keeping writing recognisable

  • Build a base of reference texts for the brand
  • Define the words to use and those to avoid
  • Adapt a single message across channels
  • Produce variations without repeating the same structure

3Reviewing and Verifying

Never publishing raw output

  • Identify claims requiring verification and fabricated figures
  • Remove empty phrasing and repetition
  • Check consistency with the actual offering
  • Build a shared review checklist

4Usage Framework

Establishing a sustainable practice within the team

  • Define what may be entrusted to a tool and what may not
  • Address sensitive data and internal documents
  • Specify disclosures and the place of human review
  • Organise the sharing of prompts within the team

Who is it for

Communication and marketing officers, copywriters, community managers and anyone who regularly produces professional content.

Prerequisites

Regular practice in writing professional content.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.