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Description

Public Speaking: Building Arguments, Engaging and Convincing an Audience

Move from a competent presentation to an intervention that genuinely shifts your audience's position

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Presenting well is not always enough. In front of an executive committee, a client or a large audience, the challenge is no longer to explain but to win the decision. Arguments often remain descriptive, objections destabilise the speaker, and personal conviction fails to translate into buy-in.

Two days to build an argument designed around your audience, anchor it with concrete evidence, hold your ground under challenge and craft both the opening and the close. The work takes place in the room through successive speaking turns in front of the group, based on real interventions.

Learning objectives

  • Analyse your audience to identify its expectations and points of resistance
  • Build a structured argument supported by evidence
  • Select the images and phrases that make a message memorable
  • Respond to objections without losing control of your intervention
  • Open and close a talk in a way that calls for a decision

What makes this programme different

Each participant works on a real speaking engagement they are due to deliver
The group acts as a challenging audience during practice turns
Individual feedback on voice, argumentation and composure under objection

Programme

1Understanding the Audience Before Preparing

Convincing Begins with Listening

  • Expectations, interests and decision criteria of the audience
  • Identifying resistance and likely opponents
  • Adapting the level of detail and the vocabulary
  • Choosing the right angle of approach

2Building a Solid Argument

From a Descriptive Plan to a Persuasive One

  • Central message and the promise made to the audience
  • Sequencing arguments and ordering them by strength
  • Evidence: figures, examples and testimonials
  • Anticipating counter-arguments

3Embodying Your Message

What Remains When the Words Are Forgotten

  • Voice, pace and silence in support of the argument
  • Eye contact, movement and use of the space
  • Images, analogies and phrases that land
  • An opening that captures and a close that commits

4Holding Your Ground Under Challenge

Objections as Raw Material for Conviction

  • Types of objection and the intentions behind them
  • Reframing and rephrasing techniques
  • Responding to personal attacks and interruptions
  • Staying on course when speaking time is cut short

Who is it for

Managers, executives, consultants, sales professionals and subject-matter experts already comfortable speaking in public who must convince during decision meetings, pitches or high-stakes presentations

Prerequisites

Regular practice of speaking in front of a group

Dates & locations

24 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.