Start a conversation ↗

Description

SEO and Artificial Intelligence: Analysing, Producing and Optimising Your Pages

Applying generative models to the SEO tasks where they deliver genuine time savings

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Producing optimised content takes time: clustering queries, writing briefs, drafting copy, refreshing older pages. Teams experiment with automatically generated text and end up with thin or off-topic pages that fail to improve rankings and damage the credibility of the site.

One day to introduce artificial intelligence where it is genuinely reliable: semantic analysis, query clustering, content briefs, internal linking and the rework of older content. The focus is on classic organic search rather than visibility within assistant-generated answers. Each participant leaves with tested prompts and two reworked pieces of content.

Learning objectives

  • Identify the SEO tasks where a generative model delivers a real gain
  • Cluster queries by intent using a model and then verify the output
  • Write a content brief that a copywriter or a model can actually use
  • Review generated text for substance
  • structure and repetition
  • Refresh existing pages and link them together

What makes this programme different

Prompts written during the session are tested on the participant's own website
A review protocol for generated text is applied to every piece produced
Two existing pieces of content are reworked and ready to be republished

Programme

1Analysing and Prioritising with a Model

From query volume to a page plan

  • Collecting and cleaning a query list
  • Clustering by intent and then verifying the clusters
  • Spotting pages that compete with one another
  • Ranking topics by effort and potential

2Producing Without Losing Quality

Setting clear boundaries for the model

  • Writing a precise brief with angle
  • outline and sources
  • Formulating reproducible prompts
  • Detecting vague statements and repetition
  • Rewriting interchangeable passages
  • Documenting model-assisted content

3Optimising Existing Content

Getting more from what is already published

  • Identifying pages losing ranking
  • Refreshing older content without damaging its history
  • Building internal links between pages on the same topic
  • Tracking the effects of the changes made

Who is it for

SEO specialists · web copywriters and acquisition managers who regularly produce content for organic search.

Prerequisites

Practical experience of organic search and access to analytics tools for your own website.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.