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Description

SEO: Auditing, Optimising and Tracking Your Search Visibility

Work on pages, content and technical foundations to win lasting search engine positions

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A site that looks good can still remain invisible: pages that are not indexed, duplicate title tags, thin content, a navigation structure a search engine cannot read. Enquiries then come only from paid advertising, and every dirham of acquisition has to be spent again.

Two days devoted to organic search alone: keyword research, page and content optimisation, technical indexing checks and position tracking. The companion programme on paid search covers budget arbitration between organic and paid channels.

Learning objectives

  • Build a keyword list aligned with search intent
  • Audit the pages of a site and identify indexing obstacles
  • Optimise titles, content and internal linking
  • Improve the technical factors that affect search performance
  • Track positions and organic traffic over time

What makes this programme different

The audit is carried out on the participant's own company website
One page is rewritten during the session and compared with its original version
A prioritised optimisation plan ranked by expected gain is taken away at the end

Programme

1Keywords and Search Intent

Searching for what the customer actually looks for

  • Distinguish informational intent from purchase intent
  • Build a list of keywords and related queries
  • Assess the level of competition on a query
  • Match each query with a target page

2Audit and Site Structure

Understanding how a search engine reads the site

  • Check the indexing of the main pages
  • Identify duplicate content and orphan pages
  • Review the site structure and navigation paths
  • Organise internal linking between pages

3Optimising Pages and Content

Writing for the reader and for the search engine

  • Write titles and descriptions that encourage clicks
  • Structure content with meaningful subheadings
  • Cover a topic in depth rather than superficially
  • Optimise images and outbound links

4Technical Foundations and Tracking

Removing obstacles and measuring the effects

  • Improve page loading speed and mobile rendering
  • Check redirects and the errors encountered
  • Track positions, traffic and landing pages
  • Prioritise actions according to expected gain

Who is it for

Communication and digital marketing officers, webmasters, content writers and website owners seeking to improve their visibility on search engines.

Prerequisites

Regular use of a website or a content management system.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.