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Description

Social Media for Beginners: Choosing Platforms, Posting and Engaging

Start on social media with solid fundamentals rather than copying what everyone else is doing

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Opening an account is simple; keeping it alive is far less so. The first posts go out without any editorial direction, formats change from one week to the next, and activity fades away for lack of time. The organisation ends up with incomplete profiles, unanswered messages and the impression that nothing is working.

These two days set the foundations: understanding the logic of each platform, optimising your profiles, producing simple posts and maintaining a realistic publishing rhythm. Every participant leaves with an editorial calendar covering the coming weeks and the right reflexes for engaging their community. Building a full strategy belongs to the next level.

Learning objectives

  • Distinguish the uses and audiences of the main social platforms
  • Optimise your organisation's profiles and pages
  • Produce clear posts adapted to the format of each platform
  • Plan your content on a sustainable editorial calendar
  • Engage your community and respond to incoming messages

What makes this programme different

Participants' actual profiles are reviewed and corrected during the session
A post is created and published live on the organisation's account
An editorial calendar covering the following weeks is finalised before you leave

Programme

1Platform Overview

Knowing where your audience is

  • Dominant uses and audiences of each social network
  • Difference between a personal profile, a page and a professional account
  • Criteria for choosing platforms according to your activity and available resources
  • Recent changes in formats and user behaviour

2Profiles and Identity

Getting right what visitors see first

  • Components of a complete profile and the information to provide
  • Choosing identity visuals and keeping consistency across platforms
  • Writing a clear description of your activity
  • Privacy settings and management of administrator access
  • Separating personal use from professional use

3Publishing Day to Day

Producing simple and regular content

  • Types of posts and formats suited to each platform
  • Writing a short message and selecting visuals
  • Taking photographs and editing them quickly from a smartphone
  • Using hashtags and mentions
  • A sustainable publishing rhythm and content scheduling

4Engaging and Interacting

Maintaining the relationship with your community

  • Responding to comments and private messages
  • Handling negative reviews and inappropriate remarks
  • Interacting with partners and sector accounts
  • Reading basic analytics and tracking progress markers
  • Rules on the use of third-party images and content

Who is it for

Communication assistants · junior communication officers · owners and managers of small and medium-sized businesses · retailers and independent professionals · and anyone taking charge of their organisation's social media accounts.

Prerequisites

Confident everyday use of a computer and a smartphone.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.