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Description

The Communication Officer’s Role: Framing, Writing and Distributing Messages

Two days to handle the day-to-day duties of the role when you took it on without formal training

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

In many organisations, communication is entrusted to someone who handles it alongside another role. Requests arrive in no particular order, everyone asks for their own material, and content is produced without any clarity on the objective actually being pursued.

These two days address the core of the role: framing a request, building a simple action plan, writing everyday materials and organising distribution. Unlike the longer six-day programme, this format concentrates on the essential practices and covers neither event management nor supplier coordination.

Learning objectives

  • Frame a communication request with the internal requester
  • Build an action plan that fits on a single page
  • Write a message suited to the chosen channel
  • Organise the distribution and follow-up of publications
  • Prioritise competing internal requests

What makes this programme different

A two-day format focused on the essential practices of the role, with no event management component
A request framing template that can be used as soon as you return to work
A rewriting workshop based on materials brought by participants

Programme

1Framing a Request

Requester, objective and resources

  • Get the requester to clarify the objective being pursued
  • Identify the audience actually targeted
  • Check the resources and lead time available
  • Set out a short framing sheet

2Building a Simple Plan

Activities, schedule and priorities

  • Select a limited number of activities suited to the audience
  • Spread activities across a realistic schedule
  • Arbitrate between competing internal requests
  • Present the plan on a single page

3Writing Everyday Materials

Internal and external writing

  • Write an internal news item and an internal memo
  • Structure a short message for social media
  • Adapt the same content to two different channels
  • Craft strong headlines and opening lines

4Distributing and Following Up

Channels, internal relays and feedback

  • Select channels according to the intended audience
  • Schedule distribution and plan reminders
  • Engage internal relays
  • Gather feedback to adjust what comes next

Who is it for

Professionals responsible for an organisation's communication alongside another function.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.