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Description

TikTok Strategy: Understanding Recommendation, Producing Content and Sustaining the Pace

Adopt the codes of TikTok and set up a realistic video production routine with the resources you already have

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

TikTok unsettles organisations accustomed to the codes of other platforms: the size of an account matters far less than a video's ability to hold attention within the first few seconds. Brands transfer their corporate content onto the platform and then conclude, far too quickly, that it does not work for them.

One day to adopt the codes of TikTok: understand how recommendation works, identify the formats that perform in your sector, film with nothing more than a phone and set a publishing rhythm you can sustain. The day ends with the publication of a first video.

Learning objectives

  • Explain how recommendation works and what it means editorially
  • Identify the formats and trends that can be used in your sector
  • Film and edit a vertical video with a phone
  • Publish with care given to the hook, the caption and the sound
  • Track retention indicators and adjust subsequent videos

What makes this programme different

A video is filmed, edited and published during the day
Retention curves of existing videos are analysed together as a group
The publishing rhythm is set against the time genuinely available

Programme

1How the Platform Works

What makes a video travel

  • Understand how videos are served to users
  • Distinguish account reputation from the performance of a single video
  • Identify the practices at work in your sector
  • Analyse retention second by second

2Designing and Filming

Simple ideas executed quickly

  • Find topics from the questions your customers ask
  • Build an effective hook from the very first second
  • Film vertically with a phone
  • Use sounds, on-screen text and effects deliberately

3Publishing and Sustaining the Pace

Lasting beyond the first video

  • Write captions and keywords
  • Choose a publishing rhythm you can sustain
  • Reply to comments and follow up with video responses
  • Read the indicators and decide what to repeat

Who is it for

Community managers · communication officers · freelancers and marketing managers who wish to launch or relaunch a professional TikTok account.

Prerequisites

Have a smartphone and a professional TikTok account.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.