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Description

Video Content: Choosing Formats, Producing In-House and Distributing

Two days to produce useful video with the resources at hand and publish it where it will be seen

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Management keeps asking for video, yet every project hits the same wall. Agency quotations exceed the budget, in-house shoots stall, and files end up online without an audience. The format is chosen before the message, so the video serves no clear purpose.

These 14 hours treat video as a content discipline in its own right. Participants connect each video to an objective and an audience, select the right format, write the script, organise a lightweight shoot and a simple edit, then prepare distribution and measurement on their own channels.

Learning objectives

  • Connect each video project to an objective and an audience
  • Select a video format suited to the message and the distribution channel
  • Write a script and a shooting running order
  • Organise a lightweight shoot with accessible equipment
  • Prepare distribution and measure the audience of a video

What makes this programme different

A short video shot and edited during the session
A reusable shooting running order for future productions
A decision grid for choosing between in-house production and an external provider

Programme

1Video as Part of the Content Strategy

A format for every intention

  • Objectives video can serve at each stage of the customer journey
  • Overview of short-form and long-form formats
  • Audience expectations by channel
  • Choosing between in-house production and an external provider
  • Time budget and a sustainable publishing rhythm

2Writing Before Filming

A script prevents a wasted shoot

  • Single message and the promise of the opening seconds
  • Narrative structure and pace
  • Writing the script and the running order
  • Location scouting and preparing the speakers

3Shooting and Editing with Simple Means

Technique in the service of the message

  • Framing and image composition
  • Lighting and sound recording
  • Cutaways and illustrative footage
  • Reviewing footage, editing and pace
  • Subtitles, graphics and music

4Distributing and Measuring

A video that is watched and reused

  • Adapting to platform formats
  • Titles, thumbnails and descriptions
  • Distribution on the website, social channels and campaigns
  • Viewing and retention indicators
  • Repurposing one video into several content items

Who is it for

Communication officers, marketing managers, community managers and independent professionals who produce video content.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.