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Description

Visual Content: Setting a Brand Style, Producing and Adapting Formats

Two days to produce consistent visuals adapted to every format without going through an agency

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Posts follow one another and each one uses a different typeface, colour and crop. Visuals are produced under pressure from templates found online, then resized by eye. The account loses its visual signature and the text laid over the images becomes unreadable on a phone screen.

These 14 hours provide a working method for producing still images. Participants define a visual style they can realistically maintain, build a library of templates matched to social media and website formats, then produce, adapt and export a series of visuals ready for publication.

Learning objectives

  • Define a visual style that can be sustained with the resources available in your organisation
  • Build a library of templates matched to publication formats
  • Produce a visual that remains legible on a phone screen
  • Adapt the same message to several formats without rebuilding it from scratch
  • Organise source files so they can be reused from one campaign to the next

What makes this programme different

A library of templates in social media formats that participants take away
Visuals produced during the session using the organisation's own content
A legibility checklist to apply before publication

Programme

1Visual Style and Brand Reference Points

Setting the rules before producing

  • Review of existing visuals and identification of inconsistencies
  • Selecting colours and typefaces according to use
  • Rules for logo placement and margins
  • Building a short shareable visual guide

2Formats and Platform Constraints

One message, several crops

  • Square, vertical and horizontal crops according to use
  • Safe zones and legibility of text placed over images
  • File size and display quality
  • Visual accessibility and alternative text
  • Adapting a visual from one format to another

3Producing the Visuals

From template to published file

  • Building reusable templates
  • Image editing and simple cut-outs
  • Text hierarchy over an image
  • Sourcing visual assets and understanding usage rights
  • Exporting according to the publication channel

4Organisation and Follow-Up

Keeping up the publication rhythm

  • Visual asset bank and file naming conventions
  • Production calendar and planning ahead for key moments
  • Peer review before going live
  • Reading feedback to refine the next visuals

Who is it for

Communication officers, community managers, marketing assistants and independent professionals who produce their own visuals.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.