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Description

Visual Generative AI: Briefing, Producing and Refining Images and Videos

Two days to produce visuals and short videos without starting from a blank page

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

The visuals for the next campaign are due the following week. The budget allows neither a photo shoot nor a video production. Early attempts with an image generator return approximate results because the brief remains vague and the style changes with every try.

These 14 hours focus on producing visuals and short videos with the support of generative AI. Participants learn to write a precise prompt, to develop an image through successive edits and to maintain a consistent style across a series. Short-form video generation is covered, together with rights and disclosure considerations.

Learning objectives

  • Write a generation prompt describing the subject, the framing and the style
  • Develop a generated visual through successive edits and variations
  • Maintain a consistent style across a series of visuals
  • Produce a short video from a visual or a text
  • Identify the precautions to observe regarding rights and disclosure

What makes this programme different

A consistent series of visuals produced for a real campaign of your own
Prompts kept and compared to understand what makes the difference
Explicit work on the recurring flaws of generated images

Programme

1Framing the brief

Describe before you generate

  • Anatomy of an effective generation prompt
  • Describing the subject, the framing and the lighting
  • Reference style and format constraints
  • Iterating and comparing the results obtained

2Producing and refining an image

Bringing the visual up to the expected standard

  • Variations and partial regeneration of an image
  • Editing an element and extending the frame
  • Common flaws and how to correct them
  • Finishing the visual in an editing tool

3Series consistency and visual identity

Holding a graphic line

  • Building a style reference library
  • Adapting one visual to several formats
  • Integrating the client's brand elements
  • Organising and naming the visuals produced

4Short videos and responsible use

Moving into motion

  • Generating a sequence from a text or an image
  • Shot sequencing and useful duration
  • Sound design and subtitles
  • Rights, disclosure and checks before publication

Who is it for

Communication officers, community managers, graphic designers and freelancers who produce visual content for their own channels.

Prerequisites

Practical experience of visual communication or social media management in a professional setting.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.