Start a conversation ↗

Description

Website Eco-Design: Measure, Lighten and Build Leaner Sites

Reduce a website's footprint without sacrificing commercial performance or browsing comfort

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Websites grow heavier with every redesign: stacked measurement scripts, uncompressed images, decorative animations, content that loads but is never read. The issue surfaces when management asks for a review of the organisation's digital footprint, when loading times start to damage search rankings, or when teams have no basis for arbitrating between design ambition and restraint.

Two days to establish a method that applies equally to an existing site and a new project: measure the current state, prioritise genuinely useful features, lighten media and code, then track the effects. Each participant works on their own website and leaves with a prioritised reduction plan.

Learning objectives

  • Measure the page weight and number of requests of a site's main pages
  • Prioritise features according to actual usage and technical cost
  • Lighten media and fonts without degrading readability
  • Write eco-design specifications that can be built into a project brief
  • Track the effects of optimisations on loading times and search visibility

What makes this programme different

The diagnosis is carried out on the website each participant actually operates
Measurements are repeated after optimisation so the gap can be observed
An eco-design specification template is completed during the session

Programme

1Understanding a website's footprint

From the displayed page to the resources it mobilises

  • Break down impact across device, network and server
  • Identify what makes a page heavy
  • Distinguish digital sobriety from pure technical performance
  • Position the topic within the organisation's CSR approach

2Measuring and diagnosing the current state

Start from figures before deciding

  • Select a representative user journey to analyse
  • Record page weight, requests and display times
  • Spot third-party scripts and question their real usefulness
  • Rank the gaps by effort required and gain expected

3Designing lean

Arbitrating features and design choices

  • Challenge the usefulness of every feature
  • Simplify journeys and reduce the number of screens
  • Choose appropriate image formats and font strategies
  • Limit animations and automatically loaded content

4Embedding and steering over time

Making the approach outlast the project

  • Translate choices into requirements within the project brief
  • Define simple tracking indicators
  • Organise checks at each release
  • Raise awareness among editorial contributors

Who is it for

Web project managers and digital marketing managers, along with front-end developers and CSR focal points involved in a website redesign.

Prerequisites

Be involved in the design or oversight of a website as part of your role.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.