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Description

YouTube Strategy: Building Your Channel, Optimising Videos and Growing Loyalty

Build a sustainable YouTube channel where every video keeps being found months after publication

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

YouTube works as much like a search engine as a social network: a well-designed video continues to generate views long after it goes live. Yet many organisations upload content with no considered title, no properly crafted thumbnail and no channel structure, then wonder why the audience never comes.

One day to lay the foundations of a channel that actually works: editorial line and recurring formats, titles, descriptions and thumbnails, organisation into playlists, then reading the platform's own analytics. Each participant leaves with a structured channel and one optimised video.

Learning objectives

  • Structure a YouTube channel and its playlists
  • Define video formats that answer identified search queries
  • Write search-oriented titles and descriptions
  • Design thumbnails that remain legible on small screens
  • Analyse watch time and click-through rate to make corrections

What makes this programme different

The participant's own channel is reorganised during the session
The thumbnails produced are compared side by side at small display size
Titles are tested against real searches carried out in the session

Programme

1Channel, Strategy and Formats

A channel that is understood at a glance

  • Define the purpose of the channel and its target audiences
  • Choose recurring formats and their duration
  • Organise sections and playlists
  • Refine the banner and the channel trailer

2Being Found

Titles, descriptions and thumbnails

  • Identify the searches the video answers
  • Write a clear title that the content genuinely delivers
  • Structure the description, chapters and links
  • Design a thumbnail that stays legible at small size

3Publishing, Building Loyalty and Measuring

Turning a view into a subscriber

  • Prepare the release and the first hours of distribution
  • Encourage subscription without weighing the video down
  • Manage comments and nurture the community
  • Read watch time and click-through rate to make corrections

Who is it for

Communication officers, community managers, trainers and marketing managers who create or maintain a professional YouTube channel.

Prerequisites

A Google account and videos or topics ready to be published.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.