Start a conversation ↗

Description

Influencer Strategy: Selecting Creators, Contracting and Measuring Campaigns

Choose the right creators, structure the collaboration and measure what the campaign truly delivers

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Brands are multiplying creator collaborations without method: creators selected on follower count alone, briefs sent at the last minute, content that reflects neither the brand nor the creator. Budget is committed with no demonstrated link to sales, and advertising disclosure requirements are frequently overlooked.

Two days to build a complete creator strategy: define selection criteria, write a brief that can actually be used, structure contracts and fees, then track results. Each participant leaves with a justified creator shortlist and a brief ready to send.

Learning objectives

  • Define selection criteria based on audience and engagement
  • Build a creator shortlist aligned with the target audience
  • Write a brief that preserves the creator's editorial freedom
  • Structure fees
  • usage rights and mandatory disclosures
  • Measure campaign results beyond view counts

What makes this programme different

Creator selection is carried out on a real case brought by the participant
A brief and a fee grid are drafted and then reviewed as a group
Commercial disclosure practices are checked against existing published content

Programme

1Mapping the Creator Ecosystem

Understanding who speaks to whom and how

  • Distinguish audience sizes and their respective uses
  • Compare the editorial logic of each platform
  • Identify creators already close to the brand
  • Assess community quality beyond follower numbers

2Selecting Creators and Making Contact

Moving from volume to relevance

  • Set explicit selection criteria
  • Check the consistency of past collaborations
  • Build a ranked creator shortlist
  • Write an initial outreach message

3Structuring the Collaboration

Brief, contract and obligations

  • Write a brief that preserves the creator's tone of voice
  • Define deliverables and the publication schedule
  • Negotiate fees and content usage rights
  • Include commercial disclosure statements

4Measuring and Building Longevity

From one-off content to partnership

  • Choose indicators linked to the campaign objective
  • Set up tracking through dedicated links and codes
  • Analyse comments and the quality of reactions
  • Decide whether to renew or end a collaboration

Who is it for

Marketing managers · communication officers · community managers and owners of small businesses who manage collaborations with content creators.

Prerequisites

Regular professional use of at least one social media platform.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.