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Description

HR Communication: Building Messages, Choosing Channels and Measuring Impact

Making sure employees and candidates know what your HR policy actually delivers

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Organisations invest in training, mobility and quality of working life, yet employees often remain unaware of it. HR messages arrive in no particular order, get lost among other internal communications and are neither read nor believed. Candidates then discover an employer image that does not match day-to-day reality.

Two days to build a coherent HR communication plan, with prioritised messages and channels selected according to each audience. Every participant leaves with a plan built around a live HR topic from their own organisation.

Learning objectives

  • Identify internal and external audiences and their expectations
  • Formulate clear and verifiable HR messages
  • Select the channels suited to each message
  • Build an annual HR communication plan
  • Measure how messages are received and adjust the plan

What makes this programme different

The plan is built around a real HR topic brought by the participant
Drafted messages are tested on readers who are unfamiliar with the subject
One sequence focuses on poorly received announcements and how to reframe them

Programme

1Audiences and Expectations

Speaking to someone specific

  • Distinguish between internal and external audiences
  • Identify what each audience expects from the HR function
  • Spot the gaps between stated messages and lived experience
  • Select the topics that genuinely warrant communication

2Messages and Writing

Say less and say it right

  • Structure a message around a concrete benefit
  • Write concisely for fast reading
  • Avoid wording that creates mistrust
  • Adapt the tone to the subject at hand

3Channels and Distribution Plan

The right message in the right place

  • Compare the internal channels available
  • Align HR communication with general internal communication
  • Build a distribution calendar
  • Prepare line managers as message relays

4Employer Image and Measurement

Checking what is actually perceived

  • Align messages aimed at candidates with internal reality
  • Handle public reviews and feedback
  • Select indicators of message reception
  • Adjust the plan based on feedback received

Who is it for

HR managers and HR officers, together with internal communication professionals involved in promoting the human resources policy.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.