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Description

Job Advertisements: Defining the Need, Writing the Advert and Measuring Its Impact

Three hours to write adverts that attract the right profiles and discourage off-target applications

  • 0.43 days — 3 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

An advert copied straight from the job description attracts few candidates, and rarely the right ones. It lists duties and expected qualities without saying what the role offers or the context in which it is performed. The recruiter then receives a high volume of applications far removed from the actual need, and spends most of the time screening.

These 3 hours focus on writing the advert itself. Participants start from the real need expressed by the hiring manager, then select the elements that will make the difference for the target profile. The session also covers readability on mobile screens, non-discriminatory wording and the first indicators to monitor after publication.

Learning objectives

  • Translate a need expressed by a hiring manager into advert content
  • Structure a job advert around the expectations of the target profile
  • Write a title and opening lines that read well on job search platforms
  • Word requirements that are non-discriminatory and genuinely necessary for the role
  • Analyse early responses to a posting in order to refine the advert

What makes this programme different

Each participant rewrites a real advert from their own organisation during the session
Peer review of adverts by the group from the candidate's point of view
Systematic review of how requirements are worded and the risk of discrimination

Programme

1From the Need to the Advert

What the hiring manager did not say

  • Questions to ask the hiring manager before drafting
  • Distinguishing essential skills from desirable skills
  • Identifying what makes the role attractive
  • Pinpointing the target profile and its decision criteria

2Writing the Advert

Title, structure and tone

  • Choosing a title that is understood outside the organisation
  • Advert structure and the order of information
  • Describing duties in terms of real activities
  • Wording requirements without discriminatory criteria

3Publishing and Adjusting

After going live

  • Adapting the advert to different publication channels
  • Readability and length on mobile screens
  • Reading the first application indicators
  • Correcting the advert during the campaign

Who is it for

Recruitment officers · HR assistants · HR managers in small organisations · and line managers who write their own adverts.

Prerequisites

No prerequisites

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.