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Description

Artificial Intelligence and Marketing: Frame, Test and Deploy

Identify the AI use cases that save marketing teams time and roll them out without exposing the organisation to risk

  • 1.5 days — 10.5 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Marketing teams experiment with AI in a scattered way: one person drafts copy, another analyses a spreadsheet, with no overall view and no shared rules. The gains stay individual, the output quality varies from one person to the next, and questions around personal data and usage rights are never settled.

One and a half days to step back: review marketing use cases for AI from content production to data analysis, select those worth the investment, then build a roadmap and a set of usage rules. The short format forces choices, and each participant prioritises three use cases to launch.

Learning objectives

  • List the AI use cases applicable to the team's marketing activities
  • Assess each use case against expected gain and implementation difficulty
  • Use AI for marketing data analysis and market monitoring
  • Define usage rules and the data that must never be shared with external tools
  • Build a deployment roadmap covering one quarter

What makes this programme different

Use cases are scored on a gain-versus-effort grid completed during the session
Three use cases are detailed down to the step-by-step operating method
An internal usage policy is drafted and ready to submit to management

Programme

1Mapping marketing use cases for AI

Look broadly before choosing

  • Review content production, analysis and customer interaction
  • Distinguish one-off assistance from full process automation
  • Identify the uses already practised within the team
  • Measure the time actually consumed by each task

2Content and customer interaction

Produce more without losing your tone of voice

  • Generate and adapt content for each channel
  • Translate and adapt across languages without rewriting everything
  • Sort and prepare responses to incoming messages
  • Maintain human review before publication

3Data, analysis and market monitoring

Make the figures and the market speak

  • Prepare and query a marketing data set
  • Summarise high volumes of customer feedback
  • Organise assisted competitive monitoring
  • Verify results before presenting them

4Framework and roadmap

Decide what genuinely gets launched

  • Score use cases by gain and by effort
  • Define the data that must never leave the organisation
  • Plan the team's skills development
  • Schedule launches across one quarter

Who is it for

Marketing managers, product managers and communication officers who already use generative AI and want to structure its adoption within their team.

Prerequisites

Prior use of a generative AI tool in a professional context.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.