Start a conversation ↗

Description

Artificial Intelligence in Communication: Framing, Producing and Reviewing

Two days to embed generative artificial intelligence tools into day-to-day communication production

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Communication teams are already using generative artificial intelligence tools, often without any shared framework. Texts start to sound alike, visuals raise rights questions and nobody is clear on who reviews what before publication. The promised time saving turns into late-stage rework.

This 14-hour programme is designed for communication professionals in post. It covers writing precise instructions, aligning outputs with an editorial line, creating visuals and setting up a review chain. The two days conclude with a written usage framework that can be applied directly within the participant's department.

Learning objectives

  • Write detailed instructions that produce text aligned with an editorial line
  • Build a reusable instruction set for the department's recurring formats
  • Generate and edit visuals suited to a communication medium
  • Detect factual errors and impersonal phrasing in generated output
  • Formalise an internal usage framework setting out pre-publication checks

What makes this programme different

The instruction set built during the programme matches the department's real formats
A review grid distinguishes factual error, approximation and text off the editorial line
An internal usage framework is drafted and presented to the group at the end of the programme

Programme

1Framing Usage Within the Department

What is delegated and what is retained

  • Mapping the communication tasks concerned
  • Distinguishing draft output from publishable content
  • Confidentiality of the data submitted to the tools
  • Allocating review and approval responsibilities

2Writing Effective Instructions

Context, role, format, constraints

  • Structure of a detailed and repeatable instruction
  • Conveying an editorial line through examples
  • Successive iterations to tighten a text
  • Building an instruction library for the department

3Producing Text and Visuals

Multichannel adaptation

  • Adapting source content to short and long formats
  • Generating and editing illustrative visuals
  • Checking rights and credits attached to the visuals produced
  • Translating and adapting content for a different audience

4Checking Before Publication

Review, verification and audit trail

  • Detecting factual errors and questionable references
  • Spotting impersonal and repetitive phrasing
  • Rewriting to restore the organisation's voice
  • Drafting the usage framework and disclosure rules

Who is it for

Communication officers and managers, community managers and web writers who already use generative tools in their work.

Prerequisites

Regular practice in producing communication content and prior use of a generative artificial intelligence tool.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.