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Description

Communicating to Support Change: Inform, Listen and Engage

Building messages that hold up when the decisions announced are difficult to hear

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

A transformation plan is often decided by the way it is communicated. A late announcement, a message that plays down the real impacts or a prolonged silence is enough to let rumour and mistrust take hold. Line managers then find themselves carrying messages they did not shape and cannot answer questions about.

Two days to build a communication framework that genuinely supports change: identifying audiences and their concerns, choosing the right moments and channels, writing messages that acknowledge the impacts and equipping internal relays. All outputs are produced on a real project brought by the participants.

Learning objectives

  • Map the audiences concerned and their concerns
  • Build a message that acknowledges the impacts of the change
  • Choose the channels and the rhythm of communication
  • Equip relay managers to carry the message
  • Address objections and rumours without amplifying them
  • Assess the effect of the communication actions undertaken

What makes this programme different

The communication plan is built on a real project brought by the participants
Difficult messages are drafted and then tested aloud in front of the group
A toolkit for relay managers is produced during the session

Programme

1The Preliminary Diagnosis

Knowing Who You Are Speaking To

  • Mapping audiences and their concerns
  • Identifying the concrete impacts for each population
  • Spotting the informal information channels already active
  • Gathering what is circulating before speaking out

2Building the Message

Saying What Is Changing Without Embellishment

  • Structuring a message around the why
  • the what and the when
  • Acknowledging negative impacts and remaining uncertainties
  • Writing for a reader in a hurry
  • Preparing answers to the questions you fear most

3Orchestrating the Framework

Choosing the Moments and the Channels

  • Combining top-down communication with direct dialogue
  • Setting a sustainable rhythm of communication
  • Choosing the right channel for each type of message
  • Planning for feedback from the field and how it is handled

4Equipping the Relays

Carrying the Message Close to the Teams

  • Preparing a communication toolkit for managers
  • Training relays on sensitive questions
  • Organising the escalation of recurring objections
  • Measuring understanding and adjusting the framework

Who is it for

Communication managers · transformation project leaders · managers and human resources officers.

Prerequisites

Being involved in a change project that is under way or planned.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.