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Description

Communication Plan: Diagnose, Plan Activities and Measure Results

Move from a series of one-off activities to a structured annual plan that is prioritised and tracked over time

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Many communication teams work request by request. A brochure for one department, an event for senior management, a publication when time allows. Without a written plan, decisions are made under pressure and the budget is spent without anyone knowing what actually worked.

This 14-hour programme follows the exact sequence used to build a communication plan. Diagnosis, objectives, audiences, messages, channel selection, budget, schedule and indicators are addressed one after the other. Each participant works on the plan for their own organisation and presents it at the end of the programme.

Learning objectives

  • Carry out a diagnosis of an organisation's existing communication
  • Formulate communication objectives linked to the organisation's priorities
  • Define priority audiences and the messages intended for them
  • Build a twelve-month activity schedule and budget
  • Select indicators that make results reportable

What makes this programme different

Each participant's communication plan is built during the two days
A tracking dashboard completed with your own activities
A cross-presentation session of the plans with feedback from the group

Programme

1Establishing the Diagnosis

Current position and internal expectations

  • Inventory of existing activities and materials
  • Gathering expectations from senior management and departments
  • Analysis of how external audiences perceive the organisation
  • Identification of strengths and gaps

2Setting the Direction

Objectives, audiences and messages

  • Translating organisational priorities into communication objectives
  • Audience segmentation and prioritisation
  • Building messages audience by audience
  • Deciding what will be communicated and what will not

3Selecting the Activities

Channels, schedule and budget

  • Selecting channels according to the audiences targeted
  • Spreading activities across the year
  • Costing and budget trade-offs
  • Anticipating the internal and external resources required

4Delivering and Reporting

Steering, indicators and adjustments

  • Organising work with suppliers and internal departments
  • Selecting indicators by type of activity
  • Building the tracking dashboard
  • Presenting results to senior management

Who is it for

Communication managers and officers, as well as directors of organisations without a dedicated communication function.

Prerequisites

Experience in running communication activities, even on an occasional basis, is required in order to build your plan during the session.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.