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Description

Data Storytelling: Structuring the Message, Visualising and Convincing

Turning a sound but unreadable analysis into a demonstration that drives the decision

  • 0.43 days — 3 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

The analysis is solid, yet the meeting ends without a decision. The table on screen holds too many figures, the chart chosen does not serve the point, and the conclusion arrives on the final slide once attention has already drifted. Careful analytical work is lost for want of a narrative.

This short virtual session works the other way round. Participants start from the message and the decision expected, select the representation that serves that message, strip out what clutters it, then build a flow and a delivery that take predictable objections into account.

Learning objectives

  • Express the core message of an analysis in one actionable sentence
  • Match the level of detail to the remit and concerns of the audience
  • Select the chart type that supports the demonstration
  • Strip a visual of every element that adds no meaning
  • Build a presentation flow and anticipate objections

What makes this programme different

Each participant rewrites the central message of one of their own dashboards
Charts brought to the session are rebuilt and compared for immediate readability
The final presentation is delivered to an audience that challenges the results

Programme

1Message and Audience

Starting from the decision expected

  • Expressing the core message in a single sentence
  • Identifying the decision the presentation must enable
  • Matching the level of detail to the audience's remit
  • Separating what is demonstrated from what remains a hypothesis

2Visualisation That Serves the Point

Choosing the form that demonstrates

  • Matching the type of question to the type of chart
  • Scales, axes and honest comparisons
  • Removing decorative elements and visual noise
  • Using colour to signal what matters
  • Highlighting the gap rather than the level

3Narrative and Delivery

Leading the audience to the decision

  • Building a flow from findings through to recommendation
  • Stating the conclusion from the opening
  • Handling objections and requests for detail
  • Dealing with uncertain figures and the limits of the analysis

Who is it for

Data analysts · management controllers · research officers and performance managers required to present quantitative results.

Prerequisites

Regular practice in data analysis and dashboard building.

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.