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Description

Facebook Strategy: Structuring Your Page, Engaging Your Community and Measuring Results

Maintain an active Facebook page that reaches your local audience and supports customer relationships

  • 1 day — 7 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A Facebook page takes minutes to create and then falls dormant: irregular posts, private messages left unanswered, customer reviews ignored. Reach declines and the page ends up damaging the company's image rather than supporting it.

One day to put the page back to work: structuring information and sections, defining a sustainable editorial line, engaging the community and then handling messages and reviews. The focus is on practices specific to Facebook, in particular groups and visibility with a local audience in the UAE.

Learning objectives

  • Structure a professional page and its practical information
  • Define an editorial line and a sustainable posting rhythm
  • Produce posts suited to Facebook formats
  • Handle private messages, comments and reviews
  • Read page analytics and adjust your posts accordingly

What makes this programme different

Each participant leaves with a one-month editorial calendar
Replies to negative reviews are drafted and then reviewed as a group
The analytics examined are those of the participant's own page

Programme

1Professional Page and Settings

A complete and up-to-date shop window

  • Complete the information and sections that matter
  • Organise team roles and access rights
  • Refine visuals and call-to-action buttons
  • Connect the page to the brand's other channels

2Editorial Line and Publishing

Posting regularly without burning out

  • Define recurring themes and their balance
  • Choose between photo, video and event posts
  • Write copy suited to reading in the feed
  • Plan one month of publications

3Community Engagement and Measurement

Sustaining the relationship

  • Reply to comments and private messages
  • Handle a negative review without escalating the exchange
  • Use groups to extend the relationship
  • Read reach and engagement analytics

Who is it for

Communication officers, community managers, retailers and owners of small businesses who manage a professional Facebook page.

Prerequisites

Hold a personal Facebook account and have administrator access to the company page.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.