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Description

Law Firm Communication: Publishing, Outreach and Professional Ethics

Build the firm's online visibility without crossing the boundaries set by professional conduct rules

  • 0.43 days — 3 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

The firm posts on social media, highlights case outcomes and responds to online enquiries. Yet professional conduct rules govern advertising, direct solicitation and the way competence is presented. Associates sometimes publish without the firm having agreed a clear line.

This three-hour virtual session clarifies what is permitted and what is not on websites and social media. Participants identify the applicable principles, review their own posts in that light and define internal rules shared across the whole team.

Learning objectives

  • Distinguish permitted communication from direct solicitation and prohibited claims
  • Draft a professional post that preserves confidentiality and the dignity of the profession
  • Present the firm's competence and results without misleading wording
  • Define internal publishing rules that apply to all associates
  • Respond to an online review that criticises the firm

What makes this programme different

Real posts from the firm are reviewed and corrected against professional conduct principles
An internal publishing charter is drafted during the session
The response to a negative review is worked on without disclosing any confidential information

Programme

1Principles Governing Law Firm Communication

Know the boundary before publishing

  • Professional communication and direct solicitation
  • Professional secrecy and case confidentiality
  • Presenting areas of competence and practice
  • Prohibited claims and misleading wording

2Social Media and the Firm Website

Adapting the message to the channel

  • Choice of channels and consistency across profiles
  • Drafting posts and using client references
  • Content produced by associates and internal approval
  • Paid promotion of content

3Reputation, Reviews and Sensitive Situations

Responding without exposing yourself

  • Handling negative online reviews
  • Media enquiries and comment on ongoing matters
  • Identity misuse and content published by third parties
  • Internal rules and publishing charter

Who is it for

Lawyers and associates as well as communication managers and law firm support staff responsible for the firm's online presence.

Prerequisites

No prerequisites

Dates & locations

12 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.