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Description

Project Communication: Mapping Stakeholders, Informing and Convincing

Two days to build a project communication approach that secures stakeholder buy-in

  • 2 days — 14 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

A project that is technically under control can still fail on communication: stakeholders learn of decisions too late, the messages circulated do not address their concerns, and opponents surface at the point of roll-out. The project manager then communicates under pressure and on the defensive.

These fourteen hours treat communication as a structure to be built: mapping stakeholders and their expectations, designing a communication plan differentiated by audience, using effective written and meeting formats, and handling difficult conversations. The programme is designed for practising project managers.

Learning objectives

  • Map stakeholders according to their influence and position
  • Build a communication plan differentiated by audience
  • Write a project message suited to the recipient's decision-making level
  • Facilitate a project meeting that produces decisions
  • Conduct a conversation with a stakeholder opposed to the project

What makes this programme different

The communication plan is built around each participant's real project
Difficult conversations are role-played and then reviewed collectively
The same announcement is adapted for a steering committee, a team and an end user

Programme

1Stakeholder Mapping

Knowing who you are speaking to

  • Identifying affected and influential parties
  • Analysing expectations and concerns
  • Positioning by level of influence and support
  • Engagement strategy by stakeholder category

2Communication Plan

Organising rather than improvising

  • Communication objectives by audience
  • Choice of channels and frequency
  • Schedule aligned with project milestones
  • Measuring how messages are received

3Effective Written Materials and Meetings

Being understood in a short time

  • Structure of a useful meeting report
  • Summary note for a decision-maker
  • Preparing and leading a decision-making meeting
  • Presenting a progress update orally

4Difficult Communication Situations

Sustaining dialogue under pressure

  • Announcing a delay or bad news
  • Conversations with an opposed stakeholder
  • Handling disagreement in meetings
  • Restoring dialogue after a conflict

Who is it for

Experienced project managers, programme managers, sponsors of cross-functional projects and change management leads.

Prerequisites

Experience in leading or steering a project

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.