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Description

Purpose-Driven Company: Defining Your Corporate Purpose, Embedding It and Steering Its Follow-Up

Launch a purpose-driven company initiative without ending up with a statement of intent that has no operational effect

  • 1 day — 7 h
  • In-person or virtual
  • Expert
  • Up to 6 participants

Leadership wants to publish a corporate purpose and the subject stalls. The wordings put forward could apply to any company in the sector, the related objectives are not connected to any operational decision, and teams are waiting to see. The risk is a publicly displayed commitment with no impact on real trade-offs.

This seven-hour programme takes the initiative through from start to finish. Participants learn to build a corporate purpose anchored in the actual business, to derive verifiable social and environmental objectives from it, to set up the mission committee, and to prepare external assurance as well as the required changes to governance documents.

Learning objectives

  • Distinguish corporate purpose, mission objectives and the existing CSR approach
  • Formulate a corporate purpose anchored in the company's business model
  • Translate the purpose into verifiable social and environmental objectives
  • Organise the composition and operation of the mission committee
  • Prepare independent third-party assurance of the commitments
  • Anticipate the effects of the approach on governance and constitutional documents

What makes this programme different

Purpose statements brought by participants are tested against their ability to settle a real trade-off
Indicators are built from data the company already produces
The mission committee's operation is worked on in terms of its real authority towards leadership

Programme

1Corporate Purpose and Purpose-Driven Company Status

Understanding what you are committing to

  • Distinction between corporate purpose, mission objectives and CSR commitments
  • Conditions to be met to adopt a purpose-driven company approach
  • Effects on constitutional documents and governance
  • Expected benefits and reputational risks in case of a gap

2Building the Purpose and Its Objectives

Moving from intention to verifiable objective

  • Formulation method based on the business model and stakeholders
  • Involving employees and internal bodies in the approach
  • Breakdown into social and environmental objectives
  • Selecting indicators and data sources
  • Embedding the purpose in the company's governance documents

3Governance, Monitoring and Assurance

Keeping the purpose alive over time

  • Composition and remit of the mission committee
  • Meeting rhythm and interaction with governing bodies
  • Preparing independent third-party assurance
  • Handling gaps and communicating results

Who is it for

Executives, CSR directors, corporate secretaries and legal managers involved in defining a purpose-driven company approach.

Prerequisites

Hold a role in the strategic steering or the CSR approach of your organisation.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.