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Description

Social Ads: Targeting, Creative Production and Advertising Budget Management

Launch targeted paid campaigns, test creatives and spend your budget where it delivers results

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Social advertising campaigns are quick to launch but difficult to manage properly: audiences that are far too broad, a single creative run until it burns out, budget split blindly across platforms, and results discussed on the basis of impressions alone. Measurement has become even more complex with tracking restrictions on browsers and mobile devices.

Two days to structure a campaign from targeting through to analysis: selecting the objective, building audiences, producing several creative variants, allocating budget and reading results. All set-up is carried out step by step on a demonstration account.

Learning objectives

  • Select the campaign objective aligned with the intended outcome
  • Build audiences and avoid overlap between ad sets
  • Develop an advertising creative into several testable variants
  • Allocate budget across platforms and formats
  • Interpret cost per result and decide on trade-offs

What makes this programme different

Campaign set-up is carried out step by step on a demonstration account
Each participant produces three variants of the same advertisement and compares them
A budget trade-off table is completed using the participant's own figures

Programme

1Framing the campaign

An objective before a budget

  • Translate a commercial challenge into a campaign objective
  • Compare the advertising inventories of the main platforms
  • Define the target audience and the associated message
  • Set a consistent budget and campaign duration

2Building audiences

Reaching the right people

  • Use demographic and interest-based criteria
  • Create audiences from your own customer files
  • Retarget website visitors and video viewers
  • Avoid overlap between ad sets

3Creatives and formats

What the user sees in one second

  • Match the format to the placement
  • Write a hook that works without sound
  • Develop variants to test one element at a time
  • Comply with platform advertising policies

4Delivery, measurement and optimisation

Steering while the campaign is running

  • Track cost per result at the right reporting interval
  • Identify creative fatigue
  • Decide between pausing, scaling up and duplicating
  • Report results to a decision-maker

Who is it for

Digital marketing officers, community managers and acquisition managers who run or are taking over the management of paid social campaigns.

Prerequisites

Managing or monitoring a professional page on at least one social network.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.