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Description

Product Manager: Taking Up the Role, Building Your Product Plan and Managing Your Range

Understand what the role demands, then build an annual product plan that holds up in front of the sales teams

  • 3 days — 21 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Taking up a product manager role is rarely a clearly mapped process: the scope is discovered through requests from sales, production and communication. Without a written product plan, the function is reduced to answering urgent requests and producing sales documents on demand.

This 21-hour programme sets out the professional benchmarks for taking up the role: market analysis that requires no research budget, building the annual product plan, driving the range with internal teams and preparing a product launch. Exercises are based on real product ranges and remain at foundation level.

Learning objectives

  • Position the product manager role among the company's other functions
  • Analyse a market using the internal sources already available
  • Write an annual product plan with its actions and timeline
  • Drive the product range with the sales teams
  • Prepare the key stages of a product launch

What makes this programme different

Taking up the role is addressed through a structured first-thirty-days plan
Each participant leaves with the annual product plan for one of their own references
Discussions with sales teams are rehearsed through role-play

Programme

1The role and its scope

Knowing what the organisation expects from the function

  • Distinguish product marketing from communication marketing
  • Identify internal stakeholders and their expectations
  • Clarify your decision-making scope and its limits
  • Organise your first thirty days in the role

2Market and customer knowledge

Analysing without a research budget

  • Use sales data and customer service feedback
  • Question the sales teams in a structured way
  • Observe competing offers and the promises they make
  • Formalise priority segments and use cases

3Offer and positioning

Stating clearly what the product delivers

  • Describe the benefits expected by each segment
  • Formulate positioning that the sales teams can understand
  • Check the consistency between the range and the target segments
  • Identify overlaps between references

4Annual product plan

Moving from intentions to dated actions

  • Set the year's objectives for the range
  • Select marketing actions and their timeline
  • Estimate the resources required and the review points
  • Present the plan to senior management

5Driving the range and launching

Keeping the product alive with internal teams

  • Prepare sales support materials that are genuinely useful in the field
  • Lead a sales meeting dedicated to one product
  • Organise the key stages of a launch
  • Track sales and raise alerts at the right moment

Who is it for

Junior product managers · assistant product managers and marketing professionals taking responsibility for a product range for the first time.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.