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Description

Internal Communication: Mapping Channels, Writing Messages and Measuring Impact

Two days to rebuild an internal communication set-up overloaded with channels and barely read

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Employees receive messages by email, through the intranet, on notice boards and via instant messaging tools. Information is duplicated, contradicted and eventually ignored. Frontline teams without a computer workstation are often left outside these circuits.

This 14-hour programme focuses on rebuilding an internal communication set-up from the ground up. Participants map existing channels and how they are actually used, reposition each message on the right medium, address change communication and define simple tracking indicators. The work is based on the arrangements currently in place in each participant's organisation.

Learning objectives

  • Map existing internal channels and the audiences they genuinely reach
  • Assign each type of message to the channel that suits it
  • Design an internal message that can be read in under a minute
  • Build a communication set-up suited to a period of change
  • Define usable tracking indicators for internal communication

What makes this programme different

The channel map for your own organisation is produced during the programme
Specific treatment of populations without regular access to a computer workstation
A change communication plan built on a case brought by the participant

Programme

1Reviewing the Current Set-Up

Channels, audiences and actual usage

  • Inventory of channels and their owners
  • Identification of audiences reached and audiences overlooked
  • Detection of duplications and competing messages
  • Analysis of saturation periods across the year

2Distributing and Prioritising Messages

The right message on the right medium

  • Classification of messages by urgency and expected engagement
  • Assignment of a primary channel and a reminder channel
  • Writing rules for short internal formats
  • Handling top-down information and feedback from the field

3Communicating During Periods of Change

Reorganisation and sensitive announcements

  • Sequencing the announcement and the role of managerial relays
  • Preparing for the questions teams are likely to ask
  • Balancing official information against rumour
  • Maintaining a communication rhythm after the announcement

4Sustaining and Tracking Over Time

Relays, participation and follow-up

  • Engaging managers as information relays
  • Mechanisms for employee contribution
  • Selecting tracking indicators that are clear and sustainable
  • Building an annual internal communication calendar

Who is it for

Internal communication managers and officers, human resources professionals and managers involved in distributing information.

Prerequisites

Holding responsibility for distributing internal information within your organisation.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.