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Description

Corporate Strategy: Analysing Your Market, Making Trade-Offs and Deploying an Action Plan

Move beyond the rolling plan renewed year after year and finally decide between the options on the table

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Many business leaders confuse strategy with a multi-year budget. The annual document repeats the same priorities, everyone recognises their own scope in it, and no option is ever genuinely ruled out. Without explicit trade-offs, resources stay spread across activities that deliver neither the expected growth nor the expected profitability, and teams have no clear sense of what really matters.

Two days to rebuild the approach in the right order: reading the environment and the positions actually held, then formulating genuinely contrasting options and making a reasoned choice. Each participant leaves with a diagnostic of their own business and a roadmap setting out its conditions for success.

Learning objectives

  • Analyse the competitive environment and market developments
  • Assess the resources and capabilities that underpin a sustainable advantage
  • Formulate genuinely contrasting strategic options
  • Decide between those options using explicit criteria
  • Translate the chosen option into an action plan and monitoring indicators

What makes this programme different

The diagnostic is carried out on the participant's real business rather than a generic case study
Options are formulated in opposing pairs to force a genuine trade-off
The roadmap includes conditions for success and the signals that justify stopping

Programme

1External diagnostic

Reading your market without telling yourself stories

  • Define the relevant market and its segments
  • Analyse competitive forces and the bargaining power of each player
  • Identify technological, regulatory and usage shifts
  • Pinpoint the key success factors specific to the sector

2Internal diagnostic

What the company does better than anyone else

  • Assess tangible and intangible resources
  • Distinguish a distinctive capability from ordinary know-how
  • Analyse the cost structure and the contribution of each activity
  • Measure the gap between the positions held and those claimed

3Options and trade-offs

Choosing means giving something up

  • Formulate options for growth, refocusing or differentiation
  • Assess each option in terms of value, risk and feasibility
  • Set out the decision criteria before making the call
  • Check the consistency between the chosen option and the business model

4Deployment and monitoring

Turning the decision into dated actions

  • Break the strategy down into workstreams and accountabilities
  • Align the organisation and the allocation of resources
  • Define the indicators used to track the trajectory
  • Prepare the internal communication of the choice made

Who is it for

Owners and managing directors of SMEs · executive committee members · business unit heads and managers expected to contribute to shaping their company's strategy.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.