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Description

CSR Communication: Building the Message, Publishing Results and Earning Trust

Report on your CSR approach with verifiable evidence rather than promises

  • 5 days — 35 h
  • In-person or virtual
  • All levels
  • Up to 6 participants

Clients, employees, candidates and partners now expect organisations to account for their CSR performance, and they quickly spot the gap between words and actions. Teams hesitate: saying too much invites accusations of greenwashing, while saying nothing leaves real progress invisible and disengages employees.

This thirty-five-hour programme starts from stakeholder expectations, links every message to an action and a tracked indicator, then equips participants to draft the report, adapt it by channel and respond to criticism. Each participant builds the communication plan for their own organisation.

Learning objectives

  • Identify stakeholder expectations regarding CSR information
  • Select verifiable indicators to report on results
  • Build a message aligned with the actions actually undertaken
  • Draft a CSR report and its results sections
  • Adapt communication to channels and audiences
  • Prevent misleading claims and respond to public challenges

What makes this programme different

Every message produced is tested against the evidence available within the organisation
A complete CSR communication plan is built around the participant's own case
Environmental claims are screened through a structured verification grid

Programme

1Stakeholder Expectations

Knowing who you are accountable to

  • Map stakeholders and their expectations
  • Distinguish required disclosures from voluntary communication
  • Identify the most material topics for the organisation
  • Pinpoint the sources of mistrust

2From Actions to Evidence

Saying only what can be demonstrated

  • Link every message to an action and an indicator
  • Choose measurable indicators tracked over time
  • Handle topics where results remain partial
  • Document sources and calculation methods

3Report and Sustainability Disclosure

Writing the reference document

  • Structure a CSR report
  • Present results and gaps against targets
  • Make quantitative data readable
  • Align the report with other communication materials

4Messages, Channels and Audiences

Adapting without distorting

  • Adapt the message for clients, employees and candidates
  • Select channels and publication rhythm
  • Prepare internal spokespeople
  • Handle short formats and social media
  • Engage teams around the approach

5Credibility and Handling Criticism

Staying credible over time

  • Apply a control grid to environmental claims
  • Avoid vague and unverifiable wording
  • Respond to a public challenge
  • Organise internal verification before publication
  • Let communication evolve at the pace of the approach

Who is it for

CSR managers, communication officers, marketing managers and leaders of smaller organisations responsible for reporting on their CSR approach.

Prerequisites

Familiarity with your own organisation's CSR approach.

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.