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Description

Digital Recruitment: Sourcing, Attracting Candidates and Tracking Results

Post less but better, and reach the profiles that job adverts alone no longer bring into your talent pool

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

Posting an advert is no longer enough for most hard-to-fill roles. Applications arrive in small numbers or off target. Campaigns consume budget without any clear view of what actually worked, and candidates approached directly do not reply to messages that are visibly standardised.

Two days to build a complete approach: writing adverts that set out the real content of the role, active sourcing on professional networks, personalised direct approaches and channel-by-channel tracking of results. All exercises are based on a role that each participant genuinely needs to fill.

Learning objectives

  • Write a job advert that sets out the real content of the role
  • Build a candidate search query on professional networks
  • Personalise a direct approach message and follow up without being intrusive
  • Select publication channels suited to the role and the budget
  • Organise application processing and candidate responses
  • Measure results by channel and adjust the next campaign

What makes this programme different

Each participant works on a role they genuinely need to fill
Search queries are built and tested during the session
A channel-by-channel tracking sheet is set up for a live recruitment

Programme

1Defining the need and the offer

Knowing what you are offering the candidate

  • Analysis of the role and the skills genuinely required
  • Verifiable attractiveness arguments
  • Writing an advert that reads well on mobile
  • Adapting the message to different platforms

2Sourcing profiles

Reaching those who do not apply

  • Building queries using keywords and search operators
  • Exploring professional networks and occupational communities
  • Building and organising a talent pool
  • Rules for collecting and retaining candidate data

3Approaching and convincing

Getting a reply

  • Structure of a short and personalised approach message
  • Follow-up sequence and an acceptable rhythm
  • Responding to objections from the candidate approached
  • Making the first phone call after an initial written exchange

4Publishing, measuring and adjusting

Steering the campaign

  • Selecting and combining publication channels
  • Organising screening and responses to applications
  • Useful indicators from publication through to hire
  • Analysing gaps and adjusting the campaign

Who is it for

Recruitment officers · HR managers and line managers who recruit without a dedicated sourcing team.

Prerequisites

No prerequisites

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.