Start a conversation ↗

Description

Employer Brand: Shaping the Promise, Promoting It and Measuring Attractiveness

Moving from a corporate slogan to an employer promise that is actually delivered on the ground and genuinely verifiable

  • 1 day — 7 h
  • In-person or virtual
  • Intermediate
  • Up to 6 participants

Vacancies remain unanswered and selected candidates withdraw at the last minute. HR teams produce employer brand content without knowing what attracts talent or drives it away. The promise displayed on the careers page does not match what employees say to those around them, and the gap eventually shows up in online reviews.

One day to rebuild the employee value proposition from what people genuinely experience inside the organisation, then to select the channels and formats suited to each target audience. Participants leave with a formulated promise together with a communication plan and its tracking indicators.

Learning objectives

What makes this programme different

Programme

Who is it for

Recruitment managers and recruitment officers, as well as HR managers and internal communication officers involved in the organisation's attractiveness.

Prerequisites

Initial experience in recruitment or HR communication is required.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.