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Description

Social Media Level 1: Understanding Platforms, Posting and Engaging

Acquire the core skills needed to take charge of your organisation's professional social media channels

  • 2 days — 14 h
  • In-person or virtual
  • Foundation
  • Up to 6 participants

A page has been opened on several networks but nobody is quite sure what each one is for. Posts go out irregularly, incoming messages go unanswered, and practices differ so much from one platform to another that the same content ends up being published everywhere.

This first level lays the foundations over two days: how each platform works and who uses it, setting up business pages, writing a post, engaging a community and responding to comments. Level 2 builds the editorial strategy and Level 3 covers performance measurement.

Learning objectives

  • Distinguish the main platforms, their audiences and their uses
  • Set up a business page and manage its access rights
  • Write a post suited to the chosen network
  • Engage a community and respond to comments
  • Organise simple market monitoring for your sector

What makes this programme different

Participants' business pages are configured during the session
The posts written are published and then reviewed by the group
A response template for difficult comments is built and taken away

Programme

1Platform Overview

Knowing who is where and for what purpose

  • Position the main networks and their audiences
  • Distinguish personal use from professional use
  • Understand the role of the algorithm in reach
  • Select the networks that are useful for your activity

2Setting Up Your Presence

Configuring the page before publishing

  • Create and complete a business page
  • Manage contributor roles and access rights
  • Refine the visual elements and the description
  • Check practical information and links

3Publishing

Writing content that reaches its audience

  • Adapt the message format to the network
  • Write an opening line that stops the scroll
  • Select and prepare visuals
  • Use hashtags and mentions appropriately

4Day-to-Day Community Engagement

Maintaining the relationship after publication

  • Respond to comments and private messages
  • Handle negative feedback without escalating the exchange
  • Organise monitoring of your sector and competitors
  • Maintain a sustainable publishing rhythm

Who is it for

Communication officers · marketing assistants · small business owners and anyone starting to manage an organisation's social media presence.

Prerequisites

No prior knowledge required

Dates & locations

36 scheduled dates between November 2026 and December 2027. Seats are confirmed in the order enquiries are received.

November 2026

December 2026

January 2027

February 2027

March 2027

April 2027

May 2027

June 2027

September 2027

October 2027

November 2027

December 2027

None of these dates suit you? We open additional sessions on request, and any programme can be run privately for your team.

Practical details

Before the programme
Online positioning questionnaire. Your development objectives are shared with the trainer, who tailors the practical case studies to your context.
Teaching methods
Theoretical input, workshops and practical case studies. Digital course materials and method sheets provided.
Assessment
Multiple-choice tests and role-play exercises. Assessment of learning at the start and end of the programme, with immediate and 60-day follow-up evaluations.
After the programme
One year of access to the e-learning platform. Self-assessment of the skills acquired and a 30-day follow-up session with your trainer.
How to register
Registration online or on the basis of a quotation.
Lead time
11 working days after confirmation of registration.
Accessibility
Accessible to people of determination. Contact our accessibility coordinator to design a suitable solution: contact@mpf-academy.ae
Start dates
Rolling intake: in addition to the scheduled sessions, this programme can start on request.